With its astounding scale, data-driven audience groups, and strategic ad styles, Facebook has a lot to offer advertisers. In actuality, 12 advertisements are clicked on by the typical Facebook user each month, and 78% of American shoppers have made purchases after finding products on Facebook.
But the pace of social media is breathtaking. New features are frequently made available, new audience trends appear (and inevitably disappear), and new marketing tactics gain enormous popularity.
Which trends as a Facebook advertiser should you watch out for in 2023, and how can you keep on top of them?
Here are some major trends that we believe will impact Facebook marketing and advertising in general before we discuss how to create Facebook advertisements in 2023.
1. Video advertising will continue to be wildly successful.
With time, social media video advertising has become much more popular, and a variety of different businesses now use video marketing.
This isn't surprising given that Facebook video advertising give businesses the opportunity to deliver in-depth brand stories and highlight their items with attractive visuals.
Facebook has also made significant investments in its video platform. With 150 countries now offering Facebook Reels, the social media platform is second only to YouTube in terms of live content consumption (Source: Hootsuite).
The video ad market on Facebook will grow more competitive as more businesses get access to the innovative technologies needed to post high-quality video advertising.
Learn how to set them up and how to make the most of this powerful ad style by using our guide to Facebook video advertisements.
2. The king of video will be short-form
With the introduction of Vine and the subsequent explosion in popularity of TikTok, short-form content has since spread to other social media sites, including Facebook. In fact, short-form videos are already frequently used as the sole form of material in social feeds, and this trend will only intensify in 2023.
When it comes to short-form video consumption among US viewers, Facebook actually outperforms TikTok (Source: Hootsuite). This may come as a surprise, but it illustrates the quick adoption of short-form content on several social platforms.
3. "TikTokification" of artistic material
A social media sensation is TikTok. The site quickly built up a massive audience (that is still expanding), and it is now in the forefront of developing new social trends and ideas for social media content.
Direct-to-camera videos in the influencer style are extremely popular on TikTok, and this kind of material is now permeating every social media site. They must accept the TikTok acquisition if they hope to stay ahead of the competition.
The same holds true for user trends, hashtag challenges, and popular audio clips. Facebook marketers will need to stay up to date in order to stay relevant since although though many worldwide trends originate on TikTok, they are now rapidly moving to websites like Facebook and Instagram. Visit our entries on How to Get More Likes on TikTok and How to Get on TikTok's FYP to familiarize yourself with the platform's content and trends.
4. Shoppable advertisements will be widely used.
The distinction between social networking and online buying is blending more and more due to Facebook's continual improvements to its social shopping platform.
Beginning in early 2020, Facebook Shops enabled companies to promote and sell their goods directly through the Facebook and Instagram apps.
The platform has since kept creating fresh social selling strategies. Facebook just introduced Advantage+ Shopping advertising, which let businesses test different creative ideas and increase conversions with fully automated campaigns.
Setting up an effective and optimized Facebook shopping presence will be crucial for ecommerce and direct-to-consumer retail firms in 2023. Learn how to sell (a lot) more things on Facebook by reading our guide to social shopping and following our advice.
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