AdSense revenue per thousand impressions (RPM) is one of the key performance metrics that publishers are constantly chasing. The fluctuating nature of RPM as a metric presents a significant challenge for publishers in this context. It is possible that it will soar to incredible heights one day and then plummet to the ground the next.
In general, when it comes to AdSense revenue per thousand impressions (RPM), any kind of prediction is unreliable. As a result, the majority of Google AdSense publishers find themselves asking, "How can I increase AdSense RPM?"
Apart from that, many publishers tend to confuse RPM with CPM, which only serves to further complicate the situation.
Preceding our discussion of tips for increasing RPM in AdSense, we'll take a brief look at what RPM is and how it differs from cost per thousand impressions (CPM).
What Is the Definition of Page RPM?
When a page is viewed 1000 times, the page RPM provides an estimate of the total revenue generated by the site. When used properly, it can provide valuable insights and aid in the optimization of factors such as page layouts and the number of units displayed on a page.
The following is an example of how to calculate page RPM:
Page RPM= (Estimated earnings/number of page views) X 1000
What Is the Difference Between Page RPM and CPM?
As previously stated, the revenue per thousand views (RPM) is the estimated revenue you will earn based on the number of views your website's page receives. CPM (cost per thousand impressions), on the other hand, is the amount an advertiser must pay for every 1000 impressions received.
Essentially, cost per thousand impressions (CPM) is an advertiser/marketer-centric metric that is frequently misunderstood by web publishers. The revenue per thousand impressions (RPM) is intended to provide publishers with a sense of direction as to how much they can earn with the received value for ad impressions.
The examples that follow will help you better understand the distinction between these two measures of success.
Consider the following scenario: you expect to earn $1,000 from 100,000 page views. As a result, your recommended RPM should be as follows:
1,000 / 10,00,000 * 1000 = $1 per revolution
Suppose the advertiser's campaign budget is $500 and you received a total of 5,000,000 advertisement impressions. As a result, their CPM should look something like this:
500 divided by 500,000 multiplied by 1000 equals one cent per thousand impressions.
Assuming that the misunderstanding regarding Rpm and CPM has been resolved, let's return to RPM and look at ways to increase it.
How to Increase AdSense Revenue Per Mille (RPM)
When it comes to increasing RPM, there are a variety of approaches that can be used to get started. We have listed here nineteen methods that will give you a general idea of how to increase your engine's RPM.
As you read through the list, you will notice that all of the points are interconnected, and we recommend that you take into account all of them in order to achieve better results.